Responsive Design gives fluidity to your website layout. Irrespective of the device used by the visitor to browse your website, a responsive website will fit into the user's device perfectly.
With the evolution of browsing habits, more and more internet users are using disparate devices to surf the internet – right from desktops to tablets to smart phones. In such a scenario, it becomes necessary to deliver a consistent customer experience that works across devices– a task well achieved by responsive design websites. Immense Art creates responsive websites recognized for their remarkable and innovative designs high on utility and accessibility.
Responsive websites are built to seamlessly display content on different devices, thereby eliminating the need to re-do the website each time a new device or browser comes up.
As you display consistent content across devices, you do not need to have a separate mobile version for your website; which means content once updated is updated everywhere.
As the site relies on a single, central codebase, tweaks and updates need to be implemented only once to reflect on all devices, thereby saving money, time and effort.
Consistent page URLs ensure you can search engine optimize your website, which increases its search engine rankings and visibility.
Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.