Website Redesign – An Ultimate Step-by-Step Guide

Unhappy with your website design? Well, it needs a complete makeover with a website redesign. With transitioning brand concept and plummeting conversions, you must add a twist and make your website fancy. But mind you, you need a perfect website redesign strategy to attain excellent results. This detailed guide covers every minute aspect to help you with smooth redesigning and quicker results. So, without any further ado, let’s get started!

What is a Website Redesign?

Website redesign is the process of revamping a website so that the brand has a completely new site design that sets them apart from the competitors. It includes all the steps to make major changes in the inner and outer elements of the website for higher conversion growth.

This is an important step to get over your old design and stagnant traffic issues so that you offer a super-performing site experience with low bounce-back rates. In this, you take care of existing insights to achieve a fully balanced website redesign that makes your site an ideal choice.

The Importance of Redesigning Your Website

There are several reasons for website redesign of your brand. Let us discuss them in detail.

Outdated Website Design

latest web design trends

Today, most of the brand have an online website on the internet. They focus on the design and visual aesthetics to attract new potential customers towards their brand. So, it is necessary to update tour website design according to the new trends to stay in competition in the market. You will be able to attract more visitors and elevate the inflow of traffic for your brand’s website with the new design.

Bad User Experience

bad ux vs good ux

Having an outdated design may lead to bad user experience which is not good for your brand’s growth in the capricious market. With proper web design, you can add new features through plugins on your website to ameliorate the user experience of your visitors. This will retain them in the longer run.

Low Conversion Rate

reasons behind low conversion rate

Website redesign is vital in elevating the low conversion rate of your existing website. With an outdated design and bad user experience, you will not be able to convert your visitors to customers. So, a redesign will help you attract more visitors, offer improved experience and better facilities that will further elevate the overall conversation rate.

High Bounce Rate

average bounce rate of website

If you are experiencing a high bounce rate on your website then it is high time that you opt for website redesign to counter it. Bounce rate refers to the percentage of visitors you landed on your home page and went back to search results without interacting with any element of the website. With a website redesign, you can offer a better design and user experience which will reduce the overall bounce rate.

Lack of Responsiveness

Lack of responsiveness is another critical reason to opt for website redesign. Today, most of users use mobile phone and other smart devices to access the products and services on the internet. So, it is essential that your brand website works smoothly on different screen sizes offering an excellent user experience.

Lack of SEO

SEO is essential to take your website to higher ranks in the popular search engines. A lack of SEO in today’s online world, demand for a website redesign so that you can improve the brand’s visibility among the users

Steps to Redesign Your Website

Follow the given steps for a smooth website redesign in no time:

website redesign steps

Step 1: Discovery

Target Audience

While planning the redesign, you first have to find your target audience. You must have a clarity of the key demographics that you are going to target. Once you know about your audience, you can design the element according to them, and cater to their need properly.

Business Goal

Once you decide the key demographics, then you need to define your business goal. Sit with your team and analyze all the key metrics of the website like conversion rate, bounce rate, traffic inflow to decide the future of your online persona.

Define Strategy

After discovering and discussing all the metrics, you have to create an actionable plan and deploy strategies for meeting the metrics.

Step 2: Design

Create Website Mockup

Once you have all the metrics and strategies in mind, you have to move to the designing phase. Rather than finalising everything on the first go, opt for creating a mockup so that you can make changes as you develop the website. Moreover, having a mockup reduces the need to design everything from scratch and ensure faster redesign.

Improve UX

UX can be improved by adding a bunch of unique visual brand elements that catch the eye instantly. You can also make use of voice as a search option to enhance user experience. Besides this, you need to jot down all the pointers as per SEO viewpoint to improve visibility and reach the next level.

Improve Content

Updating the site content with fresh and trendy insights and descriptions helps in providing a new facelift of your brand. Also, ensure that you take care of including different SEO keywords so that your content ranks on Google Search engine.

Step 3: Execution

Web Development

Finally, you need to implement all the changes in the preferred web technology. This will give a defined shape to all the planning and you will witness your new website design with necessary changes.

A/B Testing

It is an important step to ensure that all the changes made are perfectly implemented and there are no bugs/errors in the site. You can perform umbrella testing, thematic testing or facet testing to yield the best results.

Improve SEO

Research for new keywords and ensure that your site is responsive so that the web pages get indexed faster. In addition to this, you need to make vital changes to the site architecture and XML sitemap to include any new pages, elements etc.

What is a website redesign service?

Website redesign services include all the services that help in updating the website’s design and usability as per the latest trends. It also includes adding more functionalities for boosting site traffic and engagement. Thus, it consists of design as well as development tasks that help in increasing sales and conversions. Website redesign services involve both design and development work with proper SEO done.

How much does it cost to redesign a website?

Redesigning a website may seem like an expensive affair. However, we have discussed the average cost of redesigning a site to help you analyze which route suits the best for you!

  • Cost when building it on your own: It takes anywhere between $100 and $3,500 to redesign a website on your own terms. You can opt for your favorite software, framework, and template and redesign as per your desired cost.
  • Cost when hiring freelancer: When you hire a freelance designer, it is going to cost anywhere between $2,000 and $13,000 to redesign a site. Also, the freelancer’s design expertise varies from person to person and the cost also increases if the site is complex.
  • Cost when hiring an agency: Normally, people hire agencies for exceptional sites that have high-end needs and require specialized website management. Just like freelancers, agencies have employees with varying experience and charge anywhere between $15,000 and $40,000 to offer satisfactory results. Moreover, the agency’s reputation also affects the pricing.

Scarborough Website Design – After understanding all the steps, you must understand that the entire process is not a one-man job. So, it is highly recommended to opt for a web design and development company in Canada.

Request a Quote

Website Redesign FAQs

What is website redesign vs rebuild?

While a website rebuild refers to developing from scratch by optimizing the CMS, technology and the strategy, a website redesign basically focuses on imparting a fresh look and feel to the site. A redesign is normally cheaper than the rebuild and involves fulfilling all the goals of the firm.

When should I redesign my website?

Your website needs a redesign when it has an outdated design, business needs are changing, promoting new services and products, your site visitors/traffic, leads and sales are low, customers and visitors face issues using it, the site design is not responsive, your site has lots of bugs and errors.

How do I redesign an existing website?

To redesign an existing website, you can refer to different platforms such as WordPress and Webflow. Where WordPress lets you redesign using its intuitive drag and drop functions, Webflow comes with unique themes &useful templates to help you in faster redesigning of websites.

How do I redesign my website without losing SEO?

SEO is crucial to yield outstanding results. Thus, you need to determine all SEO goals when redesigning your site. Starting with analyzing your site and optimizing the existing content, you need to research for new keywords followed by updating the site architecture and XML sitemap for best SEO results.

The Bottom Line

Now that you are well-acquainted with all the essential pointers of website redesign, it is time to jot down all your requirements and understand what will cater your needs perfectly. Taking your budget in account, you can go for reshaping your site’s image on the internet. At the end, all you wish to see a site with user-friendly features and a responsive design that imparts a glorified user experience and faster conversions.

10 Best Web Design Companies in Scarborough 2023

In this exclusive guide, we have shared information on all the top web design companies in Scarborough that are ruling in the industry. So, without any further ado, let’s get started!

A web design is intelligence made visible. Thus, it should be creatively handcrafted with brilliance in all aspects. Be it a simple webpage or app design, opting for the best web design company in Scarborough can elevate your chances of attaining exponential success. This is because of the fact that customers love impressive, positive, and out-of-the-box web designs that set the tone for their brands on the right note.

Best Web Design Companies in Scarborough


ImmenseArt - web design company Scarborough

With a proven track record of scaling businesses and brands, Immense Art is known to be the best web design company in Scarborough. Owing to its high-performing strategies and outstanding tailored designs, this company has set a benchmark in the industry. For that, it is awarded for its commendable responsive designs and superb work proficiency. Anyone can rely on them for complete brand management services to gain incredible experience.

  • Web design
  • Web development
  • Application development
  • eCommerce design
  • UI/UX

Contact us



With 250+ services in its arsenal, Voofa is one of the largest companies in North America that deals in website design, brand design, and SEO. Besides this, the company deals with your business logo design. High-quality graphic design, brochure design, flyer design, or e-book design, the professionals handle all the design needs of your brand. Whether you have an established business or looking to grow your business, Voofa is the right partner to handle your website design needs.


  • Custom Web Design Management
  • SEO & Ads integration
  • Video & Branding
  • Social Media Mangement



With 280+ clients and 30+ years of experience in web design services, Abeona Web Services is one of the top 3 companies in the web design and SEO domain in Oshawa and its surroundings. The award-winning company offers budget-friendly prices for its services. You will get a dedicated expert team that will tailor custom solutions for your small business. The company deals in high-quality solutions that encompass result-oriented SEO strategies. The in-house team at Abeona Web Services maintains full transparency and carries on regular communications with the clients.


  • Custom Web Design
  • Logo Design Services
  • SEO Optimization
  • eCommerce Support

Thought Media

Thought Media

Satisfying hundreds of clients worldwide, Thought Media is one of the top Canadian website design services. The company deals in effective, innovative, responsive, and visually appealing web designs. No matter the device, their design will work properly on mobile and desktop screens. The expert panel at this web design company Scarborough handcrafts unique designs according to your brand’s requirements and optimizes them to load quickly so that the visitors can enjoy an exceptional user experience. The company manages your whole website and even offers maintenance services after the successful deployment of their solution.


  • Business Website Design
  • WordPress Website Design
  • Custom Graphic Design
  • eCommerce Website Design

PRO Marketer

PRO Marketer

Having a vast experience in the SEO domain and following a result-oriented approach, PRO Marketer offers exceptional solutions to their clients in the USA. They have the perfect blend of an expert panel that has special skills to create custom solutions for the client’s businesses to take them to the next level. Their expertise is further backed by their wide arsenal of resources.

With PRO Marketer, you will enjoy improved brand visibility, quicker conversions, and fast lead generation. In case you want SEO-optimized content for your website, we have an in-house expert team that will curate unique content for your brand. We work on all the areas of SEO to offer to amplify the incoming traffic for your brand and widen your reach for expanding your customer base.


  • Keyword Research
  • On-page & Off-page SEO
  • Strategy & Analytics
  • SEO Audit
  • SEO Content

Design Toronto Web

Design Toronto Web

Offering professional services to all its clients, Design Toronto Web, one of the top web design companies in Scarborough, harnesses the power of the latest and modern technologies at its disposal to create new opportunities. DTW has a strong back hold of a skilled team that handcrafts custom solutions for all their clients. The team can offer robust solutions to improve your brand visibility and drive more traffic toward your website. eCommerce, CMS, or Website design, DTW will cater to all your needs in these domains. Moreover, they offer their services with budget-friendly price tags, so they will not add stress to your overall budget.


  • Corporate Website Design
  • Graphic Logo Design
  • CMS Management
  • Artificial Intelligence
  • SEO Optimization



Looking for the right marketing partner for your business? Don’t worry. FloweMedia is here to the rescue. The company helps rising small businesses streamline their marketing process to grow andavoid missing any new opportunities in their circles. The in-house team simplifies the whole marketing process through their innovative solutions and allows your brand to learn and deploy smart strategies to reach the target markets.


  • Review Marketing
  • Web Design and Build
  • Social Media Marketing
  • Google Business Profile Management



With ihotweb, you will enjoy business-driven web development design services. Using the cutting-edge modern technologies, the in-house team at ihotwebcurates custom solutions and web marketing strategies for your brand. They offer secure, stable, reliable, and scalable services to their clients. In case you need consultation services, their expert panel will help streamline your goals and help you maximize your ROI.


  • SEO Optimization Services
  • Bespoke Web Development & Design
  • Digital Marketing Services

eMarketing and Solution

eMarketing and Solution

eMarketing Solution offers cutting-edge digital marketing services covering a wide range of services. This company is customer-centric and focuses on driving remarkable results through its passionate creativity. Their zeal and enthusiasm separate them from the rest of the crowd. They curate custom strategies for their clients so that they can achieve exceptional digitalism. You can try them out for your design project and witness outstanding success.


  • Graphic Designing
  • Web & Mobile App Development
  • Logo Designing
  • Modern Web Development& Design
  • SEO Optimization
  • Social & Digital Marketing

Slim Enterprises

Slim Enterprises

Slim Enterprises is a great marketing company with a sole vision of providing excellent service, high-end expertise, as well as all resources flexibly. They create leading marketing solutions that meet apt customer satisfaction and bring relentless success in no time. They tailor each web design according to the client’s specific needs for achieving unified business goals. The best part is that they come with 24/7 customer support which makes them quite reliable.


  • Brand Identity Management
  • Web design and development
  • Mobile App Development
  • Search Engine Optimization
  • Social Media Marketing
  • Social Media Management

FAQs – Web Design Companies in Scarborough

How much does it cost to design a website?

A website design comprises a myriad of elements that are directly dependent on the features needed, like the number of site pages, desired creativity, and responsiveness. Thus, according to ExpertMarket every website may have different costs ranging between $500 – $10,000 as per your customized needs.

How do I find a good web design company?

There are a few steps that you must follow to end your search for a good web design company Scarborough.

  • 1. Research different companies online
  • 2. Shortlist a few based on their experience and skill set
  • 3. Ask for samples and choose the one that matches your requirements
  • 4. Describe a few of your project details
  • 5. Sign the contract for clear pricing and offer details.

How long does it take to design a website?

Designing a website takes considerably less time than developing it. However, pinpointing the exact time duration can be a little difficult. This is because every web design has multiple aspects to be taken care of by the designer. Thus, the time may lie anywhere between 1-2 weeks to 6 weeks.


Ever since web design is taking the lead, all brands have started paying attention to design intricately. It means this is the right time to take action and pick one of the best web design companies in Scarborough that meet your web design demands. You can be crystal clear about your design requirements beforehand to avoid any misunderstanding later.